Shopping streets run through all districts of Vienna.
Here we have collected the longest, most visited and most exclusive shopping streets in the city.
This also includes streets for shopping, eating and lounging.
Let's get started!
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1. Mariahilferstraße
Inner Mariahilferstraße from Westbahnhof to Museumsquartier is the longest shopping street in Austria. The Viennese affectionately call it “Mahü”.
In addition to department stores and branches of large chains such as Mango, H&M and Zara, you will find flagship stores and boutiques from Hallhuber, Dressmann, BikBok and Humanic. The small Gerngross shopping mall is also on this street.
Numerous restaurants and bars serving international specialties are suitable for a break during a shopping spree. The side streets in the 7th district in particular invite you to linger with their cafés and restaurants.
Right next to Mariahilferstraße you can explore the Museums Quartier, the Haus des Meeres, Mariahilfer Church and Collegiate Church.
- How to get there: The Mariahilferstraße is most easily reached with the Museumsquartier, Neubaugasse, Zieglergasse and Westbahnhof underground stations.
2. Kärntnerstraße
Kärntnerstraße starts at Karlsplatz and stretches past the opera to Stephansplatz in the center. It is the second most important shopping street in the city, and also one of the most expensive.
The numerous shops offer a mix of international brands and luxury brands. For example, you can find Mango, Benetton, Rosenthal, Peek&Cloppenburg, Weltstadthaus, Marks & Spencer and many more. The elaborately designed Swarovski branch with art installations and prism shows is particularly impressive.
Numerous restaurants and cafés invite you to linger, with the colorful range of offerings being a perfect mix of Viennese flair and cosmopolitan ambience.
In the vicinity of the street there are sights such as the Vienna State Opera, Hotel Sacher, Graben, Mozart House, St. Stephen's Cathedral, the Imperial Crypt, Albertina Museum, the Imperial Palace, the Maltese Church and Palais Esterházy.
- How to get there: Kärntnerstraße can be reached with the U1 underground line, which runs under the Kärntnerstraße with the Karlsplatz and Stephansplatz stations.
3. Golden Quarter
The Golden Quarter is the most exclusive shopping district in Vienna. It is located right in the city center on Graben. Flagship stores and boutiques of many international luxury labels are lined up, starting with Louis Vuitton, Rolex, Bambini, Chanel and Prada via Etro, Vivienne Westwood, Brunello Cucinelli, Miu Miu, Alexander McQueen and Saint Laurent.
In Campari Bar in the Golden Quarter you can have an exquisite breakfast all day long. The restaurants in the immediate vicinity are just as exclusive as the shops in the Golden Quarter and mainly present international delicacies for gourmets. Attractions like St. Stephen's Cathedral, the Imperial Palace and Albertina Museum are very close by.
- How to get there: The Golden Quarter can be reached via the Herrengasse or Stephansplatz underground station.
4. Graben
Graben leads from the Golden Quarter to the beginning of Kärntnerstraße at St. Stephen's Cathedral. Here you can stroll between designer shops and shops offering international brands and luxury brands. For example, you can visit Gerry Weber, Paul & Shark, Marco Polo, Yves Roche, Timberland, Cartier and Versage.
If you get hungry, just go to one of the many cafés or restaurants. Of course, in addition to international cuisine, Viennese cuisine is also offered. Numerous small historical alleys branch off from Graben and are worth a visit. The traditional Hawelka coffee house is located in Dorotheergasse.
The Viennese plague column on Graben is famous, which was erected in 1679 during the last major plague epidemic on the orders of Emperor Leopold I.
- How to get there: Graben can be reached via the Herrengasse underground station.
5. Kohlmarkt
The Kohlmarkt begins at Michaelerplatz in front of the entrance to the Imperial Palace and extends to Graben.
Luxury labels in particular have opened stores along Kohlmarkt. The New York jeweler Tiffany & Co was once the purveyor to the imperial and royal court and now has a flagship store on Kohlmarkt. Shops by Chopard, Diesel, Giorgio Armani, Dolce & Gabbana, Gucci, Prada and Karl Lagerfeld, among others, can be found here.
At Kohlmarkt number 14 is the KuK Hofzuckerbäckerei Demel, one of the best-known and traditional confectioneries in Vienna. The company has held the title "kuk Hofzuckerbäcker", which means something like imperial and royal court confectioner, since 1874 to this day.
At the end of Kohlmarkt at Graben is Meinl am Graben delicatessen. With 17,000 items, the Julius Meinl flagship store is the largest delicatessen in Austria.
- How to get there: Kohlmarkt can be reached via the Herrengasse underground station.
6. Landstraßer Hauptstraße
Landstraßer Hauptstraße is a shopping street in the 3rd district of Vienna, the Viennese just call it "Landstraße".
If you get off at Rochusgasse underground station, you are right at Rochusmarkt, which with 40 stalls is one of the smaller markets in Vienna. It used to be known as Augustinermarkt. Nearby is the Galleria shopping center. Brands like Mueller, C&A, Depot, Sportsdirect, DM and Spar are at home there.
A Humana second-hand shop and Fareone by BN-Fashion are also located on Landstraßer Hauptstraße, as is The Mall shopping center.
The streetscape is characterized by wide pavement with lots of greenery and numerous hotels and banks. Many restaurants and cafes invite you to relax. The Hundertwasser House and the Vienna Art House as well as Belvedere Palace invite you to make excursions in the vicinity.
- How to get there: The Landstraße subway station leads directly to the middle of the street. It can also be reached via the Rochusgasse underground station.
7. Favoritenstraße
Favoritenstrasse stretches from Vienna Central Station into the 10th district. Well-known international and local brands and family businesses that sell goods at affordable prices can be found on Favoritenstrasse, which is partly designed as a pedestrian zone.
If you feel like it, you can visit the Viktor Adler market, which is known for its loud sellers. There are also many small bars in its vicinity. Favoritenstrasse owes its name to the former imperial pleasure palace Favorita, which was built in 1623. Today Theresianum, a private school, is housed here.
- How to get there: Favoritenstrasse is easily accessible via the Troststrasse, Reumannplatz and Hauptbahnhof (Südtiroler-Platz) underground stations.
8. Spittelberg
Spittelberg is the center of the alternative Vienna in the 7th district. In addition to traditional Viennese Heurigen - a Heurigen is a tavern - the cozy quarter also has chic new bars, numerous pubs, small shops and boutiques that invite you to stroll and browse.
Characteristic are the many well-preserved Biedermeier houses and the small, romantic streets that are reminiscent of a village. The Christmas Market in Spittelberg is particularly well known. The cultural offerings are also diverse, as numerous artists and performers have settled here.
- How to get there: Spittelberg can be easily reached via the Volkstheater underground or tram station, as well as the Museumsquartier underground station.
9. Rotenturmstraße
Rotenturmstraße is located between St. Stephen's Cathedral and Schwedenplatz. The two-horse carriages, with which you can make a round trip, are particularly popular with visitors from all over the world.
In addition to some fashion chains such as Intimissimi and Blue Tomato, numerous smaller shops and boutiques as well as numerous souvenir shops invite you to stroll around.
Numerous restaurants allow you to take a break, and there are also ways to satisfy your hunger in the quieter side streets. If you want, you can snack on slices in the Manner flagship store at St. Stephen's Cathedral, if you're thirsty, you can take a break in the famous Hard Rock Café, which invites you to visit with its spacious outdoor terrace and lively bar.
- How to get there: Rotenturmstraße can be easily reached by subway via the Schwedenplatz or Stephansplatz stops.
10. Wollzeile
Wollzeile is just a few minutes' walk from Stephansplatz. In the small alley there are numerous small shops, especially bookstores and stationery shops. There are also tea and natural products and of course fashion.
Recently, restaurants and cafes have opened in the street. Particularly worth mentioning is the traditional Figlmüller restaurant, which became famous for the Wiener Schnitzel and is often even celebrated as its birthplace. The menu is very clear with only a few dishes, but it tastes all the better. If you don't feel like schnitzel, go to Plachutta, which is famous for its boiled beef.
- How to get there: Wollzeile can be reached via the Stubentor underground station or on foot from Stephansplatz.
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