Vienna Shopping Guide

Where and what can I shop for in Vienna?

Here is our list of the best shopping streets, malls and markets in Vienna. 

Shopping Tips

Vienna is the shopping metropolis of Austria. Department stores, shopping streets, small boutiques and markets meet here. 

Everything is included from freaky ideas to designer fashion and luxury labels. 

Mariahilferstraße shopping street, Süd Shopping Center and Naschmarkt are famous. Luxury labels have settled in the Golden Quarter on Graben in the 1st district, where Kärtnerstrasse also invites you to go shopping. 

Wien Mitte shopping center is located near the center. Small boutiques sell unique fashion in the 7th district of Neubau, especially around Spittelberg. 

Naschmarkt is famous with its stalls, cafes and restaurants. 

Opening Hours in Vienna

Shops in Vienna are generally open from Monday to Saturday, Sunday is a day off. Supermarkets open from 7:00 a.m., fashion shops from 9:00 a.m. Supermarkets close at 8:30 p.m. at the latest, sometimes as early as 7:00 p.m. Normal shops close at 20:00 at the latest. 

Weekends:  On Sundays in Vienna only supermarkets in train stations, the airport and in the 1st district are open. 

Typical Places for Shopping

Overview of Shopping Streets, Shopping Centers and Markets

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Souvenirs from Vienna

What Can I Take Home from Vienna?

Known Places for Shopping

The Longest Shopping street. The Most Famous Mall. The Main Market. 


The most important shopping street in Vienna with malls, international brand stores and small boutiques in the side streets. 

Süd Shopping Center

With 330 shops, Süd Shopping Center is the largest shopping center in Vienna and also one of the largest in Europe. Branches of well-known chains mix with smaller boutiques. If you feel like it, you can watch one of the latest blockbusters in the UCI cinema after shopping. 


 Naschmarkt near St. Stephen's Cathedral is one of the "originals" in the capital. The lively market atmosphere as well as national and international gastronomic offers attract visitors from all over the world. The Naschmarkt can also be easily combined with the sights. On Saturdays there is also a large flea market with antiques, used books and records.

Weekly market at Maybachufer in Berlin in Germany

What Can I Do While Shopping?

Vienna is a capital with almost 2 million inhabitants. That's why the shopping streets, districts and centers are spread all over the city, there are over 100 pedestrian zones in Vienna. This means that a visit to the most important sights can also be easily combined with a short break from shopping. 

Examples are Mariahilferstrasse near the Museums Quartier and Kärnterstrasse with the famous Hotel Sacher, which stretches from the Vienna State Opera to the Stephans Square. 

Then there are the Viennese weekly markets

Places to Shop Near Attractions

  • Mariahilferstrasse and Kärntnerstrasse: The location in the city center also makes these two important shopping streets of Vienna the best place to shop during a city break. Those who like to look for alternatives to international brand shops can stroll through the side streets. 
  • Wien Mitte: This Shopping Mall is just a few minutes' walk from Stephans Square. It is close to the main attractions in the center of Vienna, making it the ideal place for shopping in a mall, especially during rainy weather. 
  • Naschmarkt: Close to the sights of Wien Mitte and St. Stephen's Cathedral, Naschmarkt is a good place to stroll among street artists, street food, handicraft stalls and typical Viennese souvenirs. 

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Shopping Faq

What are the normal Opening Hours for shops in Vienna?

Shops in Vienna are open between 7:00 a.m. and 8:00 p.m. Supermarkets open from 7:00 a.m. and are open until a maximum of 8:30 p.m. Shopping centers and fashion retailers often do not open until around 9:00 or 10:00. A look at the exact opening hours of the shops on the Internet always pays off. 

Can I shop On the weekend?

Shops in Vienna are generally closed on weekends. The only exception are supermarkets in train stations, for example at the Praterstern, Westbahnof, Hauptbahnhof, Franz-Josephs-Bahnhof and partly in the 1st district. 

Is it possible to pay by card everywhere in Vienna?

Chain supermarkets, malls and shops almost always accept debit and credit cards. Small cafes, restaurants and market stalls sometimes do not accept cards. It is therefore a recommendation in Vienna to ask whether cards are accepted before ordering. 

Are there alternative districts with Unique fashion?

The 7th district, especially around Spittelberg, is the area in Vienna with small boutiques with unique fashion.